Press Releases Optimization To Increase Your Search Engine Exposure

Press Releases Optimization To Increase Your Search Engine Exposure.

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Press Releases Optimization To Increase Your Search Engine Exposure

One of the exciting new developments in the field of search engine exposure is the optimization of your press releases. This offers you a great way to increase your presence on the web and be found for an expanded amount of keywords.
Press releases were traditionally aimed at media types such as journalists and editors. Today they have another audience your target market. Online press releases are now coming up under searches. Potential customers can access your information directly from your press releases. Therefore if you optimize your press releases you can help people find your web site and product information.
The first step involves researching keywords that your prospects will use to find you. This is similar to deciding on keywords for your web site. Of course, you can target different keywords, thus increasing your overall chance of being found within the search engines.
To optimize your news releases your keywords should be placed in the title of the press release and near the beginning of the content of the document. Again this is similar to adding keywords to the written content of your web page. Remember that your keyword-rich title and content should read well and be interesting. This will attract the reader to your site content. To help the readers find your site you should include your full domain name within the text. This is a great way to improve your reciprocal linking and in turn your page ranking. You should also provide links from your written text directly to the relevant page of your website.
Publish your press releases on your own web site and also submit them to online media outlets. You should also submit your press releases to the major news search engines. News search engines are being used by both media searchers and the general public and so are a great way to expand your search engine presence. And the exciting part is that the news search engines will often pick up your story in minutes. You should also make use of XML and RSS news feeds.
Optimized press releases offer you many opportunities. And they are a great new way to increase your visibility on the web. It requires from you a combination of marketing copy writing skills and web page optimization techniques. But the results are worth the effort - by adding to your web presence and attracting increasing amounts of qualified visitors to your site.
Working with client PR firms to optimize press releases often generates some interesting discussion and education about writing style and keyword usage. A lot of press releases seem to be written by budding poets or ex-ad copywriters trying to be clever with the reader. This does not always bode well for keyword based ranking in algorithmic news and search engines.
On the other hand, press release spam is on the rise and many releases are being distributed with a bare minimum, if at all, editorial review. Both gimmicky and keyword stuffed press releases reduce the credibility of the wire service and the chances of your news being taken seriously.
So, what to do? Write a plain jane release that does not stand out, or stuff that sucker like a turkey with keywords galore? A talented writer should be able to incorporate keywords into a press release as well as satisfy any creative requirements for a compelling read. This is the "art" of press release optimization and also of web page optimization.
The distribution source of the release is also an important consideration. The number of "free" press release distribution services has grown on the heels of so it is important to decide whether you pay or use the free service - noting what type of service you want your release associated with. If a wire service sends out lots of press release spam, do you really want to be associated with that?
The objective of the press release should guide how aggressive you are at "optimizing" it for relevant keywords and what news wire service you use. PRweb is great for building links, and if actual press coverage occurs, that's icing on the cake.
It also matters how newsworthy your release is and how well it's written. If you have important news, definitely consider having a professional write your release.
PR News wire and Business Wire are two "traditional" and more expensive news wire services to consider for your most newsworthy announcements.
Content syndication is no doubt the future for better search engine rankings and traffic to your web site. The best linking strategy is to create excellent content. Combine creative and optimization skills to create compelling, keyword relevant articles and press releases. Understand where your target audience and circles of influence get their information and be there. Make sure your content is easy to find and to syndicate by using a blog content management system to host articles and releases.

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Serge Daudelin

Affordable Search Engine Optimization

Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.

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