More Tips To Get Your Press Release Noticed


More Tips To Get Your Press Release Noticed.

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More Tips To Get Your Press Release Noticed


Itís difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.
ďA news release is sent to editors and journalists in order to generate a news story in the media,Ē says Cherry, president of Cherry Communications which helps businesses, entrepreneurs, and nonprofit organizations to be heard through marketing communications. ďItís one of the easiest and cost-effective ways to get your message out there. If a reporter decides to run your release, your business receives space for free - and more credibility than just running an ad.Ē

Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.
Cherry explains that itís critical in todayís business world to be seen, a key element in any business plan. She shares her top ten secrets to getting a press release noticed:
1- Your press release should sound like news, not an ad. You need to make sure your news is newsworthy, so start thinking like a reporter.
2- You should only send your press release to the media related to the topic of your press release. Donít just send the press release to every reporter you can find.
3- Keep your press release one page in length. Truth is, most editors will only read the headline and the first line or two of your release.
4- Your header, contact information and release date should be at the top of your press release.
5- Use short sentences and double space your lines.
6- Your headline and first few sentences should grab the readerís attention. Write like the news organizations you are targeting.
7- You should tell a story and mention your business, product or service in the body of the release.
8- Proofread your release many times. Look for grammar and spelling mistakes.
9- Follow up is not only recommended, it is vital. But donít call every other day asking if your release will run. Call once to see if there is any interest, but donít nag.
10- Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations. tone it down a bit.
And a bonus:
Use active, not passive, voice. Verbs in the active voice bring your press release to life. Writing in this manner helps guarantee that your press release will be read.

Here are a few things to keep in mind when writing a press release.

1) ALWAYS target your press releases to the appropriate media. Take your time to research the different forms of media available in your particular market niche. Don't try sell or advertise. Failure to do this will have your press release in the trash somewhere. Working with the editor by providing newsworthy information to provide his/her readers will provide the editor with the incentive to work with you.

2) Take your time when writing your press release. Don't just brag about your product or service - editors could care less how great you think your products are. Make sure that you slant your press release to be NEWSWORTHY! Think of ways how you can fulfill your readers' needs! Focus first on what that need or problem is and then write the press release from that perspective of the readers' benefits. This way your release will get much more attention. If you have a website then your release is a powerful tool to gain some traffic.

Remember, driving traffic to your web site isn't easy. With so many different promotional options like search engines, e-zines, banner swaps and bulk email campaigns it's easy to forget the fact that the PRESS RELEASE is the single most important method for generating publicity to your business website.

Think of an effectively written Press Release as being complimentary Advertising! Any article written about your product, company, event, or promotion, and published by an independent third party, will almost certainly deliver a sense of credibility and an implied endorsement that PAID advertisements just can't bring.

Be sure to include your contact information. Write a release that includes contact name, company name, full address, phone number, email address, and Web site URL. The contact name should be someone who's available and capable of answering questions.

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Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.



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